AI Sales CRM · Landscape & Snow

Less desk time.
MOWR closed deals.

The AI sales CRM built specifically for landscaping and snow professionals. Say goodbye to late nights at your desk. Backed by your AI-powered sales assistant, you can now dictate voice estimates, build custom proposals, and track your pipeline straight from the cab of your truck. Everything is done on-site in seconds meaning less admin, more closing, and an hour back in your day.

Start accelerating → See it in action

AI + SatelliteSite measurements

1 hr+Saved every day

Estimate to ProposalIn seconds, on site

The command center

One app from first call
to crew on site

Every screen below is the real MOWR app. Talk to your CRM, build an estimate from a photo, generate a polished AI proposal, move deals, and hand off won work, all in the field, in seconds. The office paperwork pile is gone.

01 · AI COMMAND CENTER

Talk to your CRM. It builds for you.

Dictate a prompt or snap a photo of a site. MOWR AI drafts the design, writes the estimate, and auto-saves new contacts as you speak. Strategic sales assistance that works while your hands are full.

Voice dictation Photo → design Auto-save contacts Chat with CRM

02 · AI ESTIMATOR

Quote a property in seconds, on site.

Set your rate, visits, and target margin once in the Pricing Lab, then let Site Intelligence price the job while you stand on the lot. MOWR uses AI and satellite mapping to accurately measure turf and hard surfaces directly from site data, so you can estimate by square foot without a tape measure. Paste in a commercial RFP and the AI reads it in real time, pulling every requested price point straight into your estimate. Fully integrated budgeting keeps every number profitable, and you flip from landscape to snow mode in seconds. From there, MOWR reads your estimate and writes a beautiful, site-specific AI proposal ready to send.

Real-time RFP analysis AI + Satellite mapping Estimate by sq ft AI site-specific proposals Integrated budgeting Switch to snow in seconds

03 · DRAG-AND-DROP PIPELINE

Move deals the way the season moves.

Build and fully customize your own pipelines and pipeline stages, then drag every opportunity from Lead In to Won across a board built for recurring service revenue. Set revenue goals and track against them live. When a deal closes, fire off an Operations Transfer so the field crew gets the scope, client, and value instantly.

Custom pipelines & stages Revenue goals Operations transfer Crew hand-off

04 · REVENUE CENTER

Real-time pipeline intelligence & growth engine.

See total pipeline, won revenue, win rate, and sales velocity update live. Then let MOWR AI analyze your entire CRM and generate a custom sales strategy for the next 30 days.

Live revenue AI 30-day strategy Win/loss analysis Sales velocity

05 · CLIENT CRM

Every client, every site, in one place.

All your client and prospect data lives in one place: contact info, estimates, site photos, and contact logs. Connect multiple sites to each client and organization, so the full history of a property is always a tap away.

And when a property manager or company changes hands, one-button data transfer moves all the site data to the new PM or company in a single click.

Contacts & logs Estimates & site photos Multi-site clients One-button data transfer

Less admin. More closing.

Every minute you save on paperwork is a minute back in front of a prospect. Here's what MOWR hands back to you every single day.

1 Hour Back. Every Day. Stop doing after-hours admin. Estimates, proposals, and pipeline updates happen on site in seconds, not at your kitchen table at 9pm.

Quote While You're Still on the Lot. Dictate the scope by voice, snap a site photo, or paste an RFP. Your AI-powered estimate is ready before you hit the truck.

Close More. Miss Less. Your full pipeline is always in your pocket. Follow up, move deals, and send proposals the moment an opportunity opens, not two days later.

The Office Stays in Your Truck. CRM, estimator, proposals, pipeline, crew dispatch. Every tool a landscape sales pro needs, built into one app that works where you work.

The whole platform

Everything a green
business runs on

AI Command Center

Chat with your CRM by voice or text for insights, drafts, and strategic assistance.

Sales Analytics

Pipeline value, deals won, win rate, sales velocity, and average cycle at a glance.

Visual Pipeline

Create and fully customize your own pipelines, stages, and revenue goals, then drag deals across them, built for recurring maintenance and seasonal contracts.

Marketing Hub

Connect your company email, build custom segments, design multi-recipient templates, and blast campaigns straight from your own address.

MOWR Weather

Service-area weather system alerts crews to storms and freeze events to optimize scheduling.

Operations Transfer

Send won deals straight to the field with work summary, client, value, and crew notes.

AI Estimator

AI and satellite mapping accurately measure turf and hard surfaces so you can estimate by square foot on site. Set your rates and margin once, and Site Intelligence prices every job instantly, landscape and snow.

Contacts & RFP

Manage clients and auto-capture leads, while the AI reads commercial RFPs in real time and drops every requested price point into your estimate.

Multi-Division

Switch from landscape to snow mode in seconds, keeping landscape and snow divisions cleanly separate.

And a hell of a lot more.

Everything a green business runs on, built into one app that works where you work. Oh, and when you're back at the desk? There's a full desktop version too.

Inside the app

No mock-ups. Just MOWR features.

MOWR Design Assistant live camera snapshot — Design Assistant

MOWR proposal builder landscape service proposal — Proposal Builder

MOWR connected email composer — Connected Email

Marketing hub and campaigns — Marketing Hub

MOWR Map Builder outdoor markup editor — Map Builder

AI quick insights and strategy — Budget Builder

From lead to crew

Three moves to revenue

Capture & estimate

Snap a site photo, dictate the scope, or paste an RFP. Right there on the lot, MOWR AI and satellite mapping accurately measure turf and hard surfaces, estimates by square foot, saves the contact, builds a budgeted, margin-locked estimate, and turns it into a beautiful site-specific proposal in seconds. No waiting until you're back at the office.

Sell & strategize

Drag the deal through your pipeline while the Revenue Center tracks win rate and serves a 30-day AI sales plan.

Win & dispatch

Close it, then fire an Operations Transfer so the field crew has the full work summary before they roll out.

Less desk time.MOWR closed deals.

One app from first callto crew on site